Ugly Duckling High Lift Ash Blonde 100.10. Can lift hair by up to 5 Levels. No Bleach Needed. Use with 30 Vol Developer for maximum lift. Can be used to lift dark roots as well as to highlight dark hair. High Ash content neutralizes unwanted warmth in blonde hair. Gives vivid color results. For professional use. Enriched with Argan oil to ensure exceptional hair quality and shine. Low ammonia content, a pleasant floral fragrance, accurate color results. Extra large value pack (3.5 oz) permits 2 full head colorings on short hair or 1 full head coloring on long hair.